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Article Marketing: Do You Understand Article Marketing?

Written by Barry Walls Thursday, 15 October 2009 11:54

Article marketing has garnered a lot of attention online within the past few years as a way to get more exposure to a business, product or service. While article marketing can benefit you greatly some people still aren't clear on how it can benefit them and some people have used article marketing incorrectly.

Article marketing has garnered a lot of attention online within the past few years as a way to get more exposure to a business, product or service. While article marketing can benefit you greatly some people still aren't clear on how it can benefit them and some people have used article marketing incorrectly.

Article Marketing has been with us since printing has been used for mass communication. The most common type is when a particular type of company writes a valuable article about an aspect of their business which has popular appeal (keeping your pet healthy, for example) and allows a periodical to publish it for no cost as long as the details of their business are allowed to be displayed with it.

By doing this, the publication keeps the readers happy by having interesting content and the business is happy because they get free published advertising. This symbiotic relationship eventually gave rise to what was referred to as resident columns these allowed individuals or companies to attain expert status because of their knowledge on particular subjects related to their product or service. Being seen in the field that relates to your products or services is the best kind of advertising that anyone could possibly hope to get.

This cooperative relationship eventually led to what was called resident columns within the publication; these columns were companies or people who were considered experts in a particular field and were regular contributors and got to promote their products and services. Being considered an expert in your field in national or local publications is the best type of advertising you could ever possibly achieve.

In modern times, we have the internet which is growing by leaps and bounds on the hour there are vast amounts of websites being put up every second of every day and those who are creating these sites are in constant search of content to put on their website so the search engines will find their site worthy to put in the rankings and so people will rely on the site for information. Because of all these webmasters putting sites up the desire for content is getting to be quite high and this actually presents a problem. .

So long as you do this, you are not violating any terms of service. Another solution people have come up with to try and help website owners to get fresh content is a creation called an article spinner. An article spinner is a piece of software that will take an article and most use a thesaurus and replace words with synonyms and change the order of the paragraphs and sentences. While this type of software is freely and widely available there is an inherent risk in using it.

If you include the resource box you are allowed to do use any and all articles you want for your site's content. Something else that people have developed to try and solve the content problem for webmasters is the article spinner. An article spinner is a piece of software that will change some words using a thesaurus and will also change the order of the paragraphs of an article, to try and make it unique. However, this tactic isn't a very good solution either. The search engines are catching onto these article spinners and are penalizing webmasters who try to use the spun content on their site. If the content isn't unique the website runs a great risk of being penalized by the search engines. Spun content can result in a site being de-indexed from the search engines if they were indexed and not being indexed if they never were indexed.

Article directories are trying to keep their reputation with the search engines and webmasters who want to use their content because they derive a nice income from ads that are clicked which are placed on the article content pages. If the article directories lose favor with the search engines or with the users they serve they will lose their revenue.

There is no giant button you can push that will solve all your article marketing needs. If you put out fresh and unique content in your field of expertise than you usually you can count on webmasters picking up your content and putting it on their site.